Balean
Information about the Balean Foundation
Purpose
Our purpose is to connect people with the ocean.
We believe that protecting and restoring marine ecosystems starts by involving everyone; from individuals to institutions.
Through digital tools, storytelling, and shared knowledge, we make it easy to support science-based ocean conservation.
Together, we build a movement that transforms care into action. By connecting individuals, businesses, institutions, and governments to actionable marine efforts, we accelerate scalable impact on oceans and coasts, globally and locally.
Vision
Imagine what’s possible when we come together, fuelling a growing movement to protect and preserve nature for generations to come.
By growing a strong community of people, funding, and knowledge, we enable scalable solutions for nature conservation.
Our platform empowers partners to scale their conservation impact by connecting with a growing community—bringing together capital, data, and public engagement to drive systemic change.
Mission
We empower people to restore oceans together. Through our Balean platform, everyone can support conservation projects, follow their real-world impact, and feel connected to nature. Powered by a growing network of partners, we turn collective data into meaningful change.
Balean’s data-driven platform enables transparent and scalable ocean conservation through funding, awareness and visibility. The Balean platform creates a feedback loop between partners and the public, fostering trust, engagement, and insight, where everybody can be part of positive solutions.
Business architecture
To position Balean in the world at large, a business architecture is developed. This architecture is available in a draw.io diagram (For internal use only).
1 - Balean Culture
Culture is paramount to a successful organization. Read here about our culture.
1.1 - Balean Values
Balean is a purpose organisation that wants to make a positive impact. Everything we do to make this positive impact, should be guided by our 5 core values: Sustainability - Collaboration - Open mind - Honesty & Transparency - Trust.
The values we believe in
Balean is a purpose organisation that wants to make a positive impact. Everything we do to make this positive impact, should be guided by our 5 core values: Sustainability - Collaboration - Open mind - Honesty & Transparency - Trust.
What each of these values means to us is explained below.
Sustainability
In our organization, sustainability is our guidance and moral compass in everything we do and decisions we make. The United Nations Sustainable Development Goals 13 (climate action), 14 (life below water) and 17 (partnerships for the goals) are central for Balean, where we help partners achieve their own sustainability ambition.
Collaboration
In our global vision, collaboration outperforms competition for a positive impact. We search actively for mutually beneficial collaboration across disciplines. We continuously improve and embrace long term partnerships.
Honesty and transparency
We are transparent and honest about what we do and how we do it, in everything we do. Collaborative learning is central in public discussions both within Balean as towards 3rd parties.
Open mind
To make impact we need new ideas and perspectives. For our mission, anyone can contribute from their perspective, where we respect each others views and opinions. Diversity in background, culture, gender, or other any other factor enhances creativity and solutions.
Trust
Authenticity, empathy, and reliability is the basis for Balean. Everyone can make mistakes and we assume positive intent in our mission to a positive impact. Help each other in fixing things and learn collaboratively to improve together.
1.2 -
Guide to effectively work remotely
The Balean Foundation has people all over the world working together to make impact on ocean sustainability. This requires to put in place procedures and policies to effectively work together.
This page is a draft document on how we aim to work in an all-remote environment. It is still pending internal review before being published and changes may be made to the document before publication.
Since we are a young and dynamic team, we also still need to learn. But why not take the lessons from the established? Many of our remote policy is based on GitLab’s All Remote handbook. This is an iterative process where learn and make changes as necessary.
Important in an all-remote, asynchronous organisation is to have all information available online. Our single source of truth is our online handbook which holds information on how we work and decisions we make. Everyone is allowed and encouraged to make changes to the handbook.
Working from home
Working completely from home is not always easy. During the intake procedure, we always check with individuals if they are able to work from home comfortably. People get the flexibility to work at the times that fits their rhythm best in non-linear work days but we also encourage them to clearly separate work from life.
When you completely work at times that are out-of-sync with your colleagues, it will be a lot harder to collaborate and have meetings together. We strongly encourage people to stay connected with your team through regular meetings and synchronous collaboration via e.g. Slack. If timezones or other situations make it hard or impossible to sync work times within your team, then be very careful to log progress and outcomes for everyone to review.
Since working from home can be lonely sometimes we find it important to have regular check-ins to see and hear how somebody is doing. The goal is to have at least one weekly check-in with the direct manager or company representative and add more check-in meetings when necessary. People are encouraged to read this All remote starter guide.
Communication
Working remotely also brings with it that a lot of communication is asynchronously. We use Slack as the main channel for direct communication. People can at all times send a Slack message. We try to keep Slack and Slack channels as open as possible so everybody is aware of what is going on and everyone can respond to questions. We do ask people to check for and respond to Slack messages on every workday but we never expect people to respond outside working hours.
To keep your colleagues informed on your working schedule, we encourage you to complete your Slack profile. Especially your time zone and regular working hours would be great to see in Slack. You can also set regular working hours in Google Calendars so that when people book a meeting with you, they can see if the meeting is within working hours.
Meetings are a great way to synchronously discuss certain topics are make a decision. If the purpose of a meeting is not clear or a meeting is not really effective, everyone can always ask to clarify the purpose, provide an agenda or ask to cancel the meeting if ineffective. The outcome of a meeting should always be written down. This can be either in a Google Docs document to track meeting minutes or the transcription, or in an online source like the handbook or the documentation site.
Time off
Since there is no office where you can see if people are present, it is important to communicate about your whereabouts. When people take a day off or are away from their keyboard for a longer time (more than an hour), we ask them to set the correct status in Slack so everyone can see this.
Progress tracking
When you work from home, it is a lot harder to share or show what you are working on. Also is it more difficult to sit together and ask questions. We therefore expect people to work in openness and transparency. Work is tracked (mostly) in GitLab through tasks and merge requests. If people work on code, we expect them to commit frequently in order to trigger feedback loops and also to encourage collaboration.
Documents, memos and other office related content is always written directly in our Google Docs workspace, again for visibility, transparency and to encourage collaboration.
To keep it easy and transparent to book meetings and know what people are doing, we strongly ask people to also share there calendars with everyone in the organization. We understand the privacy implications and aren’t making this mandatory but ask you to work fully transparent nonetheless. You can ofcourse set meetings as private to prevent others from seeing the topic.
Well-being
To beat loneliness, we allow people to have informal meetings among each other.
Long hours are not encouraged, neither is working in the weekends. But people can plan their workweek is they see fit, as long as progress is being made.
Working remotely can be a challenge for people. The regular check-in meetings are to detect early signs of remote work burnout.
Although not mandatory, we do offer to schedule regular in-person co-working days, for deeper connection, different topics of conversation and spontaneous discussions. This can help overcome the feeling of loneliness and being excluded.
2 - Support
The place for all your questions using the Balean platform
Frequently Asked Questions
What is the purpose of Balean?
Our purpose is to connect people with the ocean. You can read more about our purpose in our handbook.
At the moment, the platform does not support memberships or accounts. If you are an organisation and want to have your ocean sustainability project on our platform, then please contact us via this form.
How can I support the Balean initiative?
The Balean foundation is also a non-profit, living from your donations. If you want to support the platform itself, you can do that on our project page.
What is the background of the founders?
Please read our founder story.
Who are the founders?
The founders of Balean are Bart Oor and Sander Brienen. Please read our founder story.
Is Balean an organisation with public interest?
Please check our ANBI page.
Can I also publish my story on the Balean platform?
We are happy to discuss the possibilities with you. Please reach out via this contact form.
We are happy to discuss the possibilities with you. Please reach out via this contact form.
What happens with my money?
One of the values of the Balean Foundation is transparency. With our donation process, we also want to be fully transparent. Since the Balean Foundation is also a non-profit, we are as dependent from donations as the projects on our platform. Therefore, we ask for a tip during the checkout process to support the platform itself.
In short, When you donate to a project, you will see the following items on the donation page: Donation, Tip and Processing Fee. Let’s explain each of these items below.
- Donation: This is the amount that is actually going to the project you are donating to.
- Tip: This is the tip that goes to Balean to keep the platform running.
- Processing Fee: Every transaction costs money. Transaction cost are a significant part of our cost. If you want to make full impact, you can opt to cover the processing fee.
Why should I cover for the transaction cost?
Every transaction costs money. This is a significant part of the operational cost for the Balean Foundation. Balean is also depending on donations to keep the platform running. When you are willing to also cover for the transaction cost, you help Balean to stay operational so we can keep doing what we do.
How to get the Balean App on my phone?
The Balean App is a progressive web app that can be installed directly from your browser. It is not available in the app stores at the moment. Check how to install the app on your home screen.
How to install the Balean App on my home screen?
To install the Balean App on your home screen, navigate to https://www.balean.org in your browser.
Click on the three dots in the address bar of your browser to open the browser menu. From the drop-down menu, select the option “Add to Home Screen”.
3 - Strategy
Information about the Balean strategy
Business architecture
To position Balean in the world at large, a business architecture is developed. This architecture is available in a draw.io diagram (For internal use only).
4 - ANBI Status
Balean is a foundation that aims at the general interest. For that reason we publish our statutes.
Dutch text below
Details
The Balean foundation is legally registered under the following name and address:
Stichting Balean
Provincialeweg 21
5835 CZ Beugen
The Netherlands
KvK (Chamber of Commerce) registration: 95267565
RSIN number: 867065710
Public Interest Organisation
Balean is formally identified as an organisation for public interest (ANBI status) as of August 18, 2025. You can verify this status on the site of the Dutch tax services using the RSIN number.
Purpose
According to our statutes (in dutch), Balean has the following purpose:
- The aim of the Foundation is to connect organisations active in the conservation, protection and recovery of oceans and seas worldwide on the one hand and society, individuals, organisations, businesses and (semi-)governments on the other hand, as well as all anything that is related to the above in the broadest sense, is related to the above and/or can be conducive to the above.
- The Foundation tries to achieve its objective by, among other things:
- raising funds;
- providing information;
- creating a dialogue between the parties mentioned above; and
- all other legally permissible ways.
- The objective of the Foundation includes: accepting (or rejecting or not accepting) acquisitions by inheritance or gift, also if a charge or obligation is attached thereto.
- The Foundation aims at the general interest and has no objective of making profit.
The above mission statement is translated from the statutes. The Dutch version is the original text.
Statutes
A copy of the statutes of the Balean Foundation is publicly available for review via this link. The statutes are in dutch and provided as is. The formal copy is deposited at the notary (Notariskantoor Teeuwen in Boxmeer, The Netherlands).
Strategy plan
The Balean Foundation (Stichting Balean) wrote a strategy plan in Dutch with justification and policies around the goals of the Foundation and a multi-year plan from inception through 2026. If you are interested in this plan, you can download it via this link.
Dutch
ANBI
Balean is officieel aangemerkt als ANBI per 18 augustus 2025. Je kunt de ANBI status verifieren via de website van de belastingdienst met behulp van het RSIN nummer of naam en vestigingsplaats.
Doelstelling
Zoals beschreven in onze statuten heeft de stichting het volgende doel:
- De Stichting heeft ten doel het verbinden van organisaties actief in het behoud, bescherming en herstel van oceanen en zeeën wereldwijd enerzijds en de maatschappij, individuen, organisaties, ondernemingen en (semi-)overheden anderzijds alsmede al hetgeen in de ruimste zin met één en ander verband houdt, daartoe behoort en/of daartoe bevorderlijk kan zijn.
- De Stichting tracht haar doel onder meer te bereiken door:
- het werven van fondsen;
- het geven van voorlichting;
- het creëren van een dialoog tussen de hiervoor gemelde partijen; en - alle overige wettelijk toegestane manieren.
- Tot de doelstelling van de Stichting is mede begrepen: het aanvaarden (of verwerpen dan wel niet aanvaarden) van verkrijgingen krachtens erfrecht of schenking, ook als daar een last of verplichting aan is verbonden.
- De Stichting beoogt het algemeen belang en heeft niet ten doel het maken van winst.
Statuten
Een kopie van de statuten van de stichting zijn te downloaden via deze link. Deze statuten zijn een kopie van de oorspronkelijk door de notaris opgestelde statuten. De officiële statuten zijn gedeponeerd bij Notariskantoor Teeuwen te Boxmeer.
Beleidsplan
Stichting Balean heeft een beleidsplan opgesteld met een verantwoording en het beleid rondom de doelen van de Stichting en een meerjarenplan vanaf oprichting tot en met 2026. Dit beleidsplan is te downloaden via deze link.