Strategy

Purpose

Our purpose is to connect people with the ocean.

We believe that protecting and restoring marine ecosystems starts by involving everyone; from individuals to institutions.

Through digital tools, storytelling, and shared knowledge, we make it easy to support science-based ocean conservation.

Together, we build a movement that transforms care into action. By connecting individuals, businesses, institutions, and governments to actionable marine efforts, we accelerate scalable impact on oceans and coasts, globally and locally.

Vision

Imagine what’s possible when we come together, fuelling a growing movement to protect and preserve nature for generations to come.

By growing a strong community of people, funding, and knowledge, we enable scalable solutions for nature conservation.

Our platform empowers partners to scale their conservation impact by connecting with a growing community—bringing together capital, data, and public engagement to drive systemic change.

Mission

We empower people to restore oceans together. Through our Balean platform, everyone can support conservation projects, follow their real-world impact, and feel connected to nature. Powered by a growing network of partners, we turn collective data into meaningful change.

Balean’s data-driven platform enables transparent and scalable ocean conservation through funding, awareness and visibility. The Balean platform creates a feedback loop between partners and the public, fostering trust, engagement, and insight, where everybody can be part of positive solutions.

Business architecture

To position Balean in the world at large, a business architecture is developed. This architecture is available in a draw.io diagram (For internal use only).