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Strategy

Information about the Balean strategy

Purpose

Our purpose is to connect people with the ocean.

We believe that protecting and restoring marine ecosystems starts by involving everyone; from individuals to institutions.

Through digital tools, storytelling, and shared knowledge, we make it easy to support science-based ocean conservation.

Together, we build a movement that transforms care into action. By connecting individuals, businesses, institutions, and governments to actionable marine efforts, we accelerate scalable impact on oceans and coasts, globally and locally.

Vision

Imagine what’s possible when we come together, fuelling a growing movement to protect and preserve nature for generations to come.

By growing a strong community of people, funding, and knowledge, we enable scalable solutions for nature conservation.

Our platform empowers partners to scale their conservation impact by connecting with a growing community—bringing together capital, data, and public engagement to drive systemic change.

Mission

We empower people to restore oceans together. Through our Balean platform, everyone can support conservation projects, follow their real-world impact, and feel connected to nature. Powered by a growing network of partners, we turn collective data into meaningful change.

Balean’s data-driven platform enables transparent and scalable ocean conservation through funding, awareness and visibility. The Balean platform creates a feedback loop between partners and the public, fostering trust, engagement, and insight, where everybody can be part of positive solutions.

Business architecture

To position Balean in the world at large, a business architecture is developed. This architecture is available in a draw.io diagram (For internal use only).

1 - Balean Values

Balean is a purpose organisation that wants to make a positive impact. Everything we do to make this positive impact, should be guided by our 5 core values: Sustainability - Collaboration - Open mind - Honesty & Transparency - Trust.

The values we believe in

Balean is a purpose organisation that wants to make a positive impact. Everything we do to make this positive impact, should be guided by our 5 core values: Sustainability - Collaboration - Open mind - Honesty & Transparency - Trust.

What each of these values means to us is explained below.

Sustainability

In our organization, sustainability is our guidance and moral compass in everything we do and decisions we make. The United Nations Sustainable Development Goals 13 (climate action), 14 (life below water) and 17 (partnerships for the goals) are central for Balean, where we help partners achieve their own sustainability ambition.

Collaboration

In our global vision, collaboration outperforms competition for a positive impact. We search actively for mutually beneficial collaboration across disciplines. We continuously improve and embrace long term partnerships.

Honesty and transparency

We are transparent and honest about what we do and how we do it, in everything we do. Collaborative learning is central in public discussions both within Balean as towards 3rd parties.

Open mind

To make impact we need new ideas and perspectives. For our mission, anyone can contribute from their perspective, where we respect each others views and opinions. Diversity in background, culture, gender, or other any other factor enhances creativity and solutions.

Trust

Authenticity, empathy, and reliability is the basis for Balean. Everyone can make mistakes and we assume positive intent in our mission to a positive impact. Help each other in fixing things and learn collaboratively to improve together.